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Paisley in particular became popular due to the Beatles’ association with the pattern, along with its close association with psychedelia. As we mentioned earlier, new technologies meant that designers had a lot more control when it came to lettering. Type artists moved away from the rigid typographic styles that reigned in the ‘50s and early ‘60s and began experimenting with spacing and hand-drawn letterforms.
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Scher's trailblazing work opened the doors for more postmodern designers like David Carson, who upended conventions with his grungy, chaotic designs. She paved the way for a more iconoclastic, irreverent sensibility, emphasising visual wit, historical reference, and deconstructed layouts. Scher proved that pushing boundaries and breaking rules could yield innovative design solutions that engage audiences unexpectedly.
Social and Public Art Resource Center
Logos incorporated imagery and themes inspired by science fiction, fantasy, and escapism in these famous works. Sleek, futuristic elements like stars, rockets, and metallic finishes filtered into logo designs, tapping into the wonder and adventure of movies and television. This type of font was also featured in magazines where longer text needed to be read clearly.
The first ever Fikra Graphic Design Biennial in Sharjah - Wallpaper*
The first ever Fikra Graphic Design Biennial in Sharjah.
Posted: Sat, 17 Nov 2018 08:48:39 GMT [source]
The Feminist Center for Creative Work
The genesis of this now-ubiquitous logo is humbler than one might imagine. To see your designs up in Neon lights, try this Neon Sign Photoshop Effect by pixelbuddha_graphic or this Supreme Neon Photoshop Action by _Stardust. Or, to get the 80s Cyberpunk vibe, check out this Cyberpunk 2.0 Lightroom Preset by 1bereta or these Cyberpunk Text Effects by aanderr. Now, 30 years later, the aesthetic of the great-y 80s is popping up everywhere, from movie posters and music flyers to TV shows and catwalks.
Persona-Driven Graphics
These colours reflected the era's fashion trends, conveying warmth and nostalgia. Additionally, there was a bold experimentation with contrasting hues, pushing the boundaries of visual appeal. The influence of 1970s logos continues in contemporary branding and design. Many modern companies draw direct inspiration from the visual style, design elements, and principles that defined the 1970s era. In these diverse ways, logo design in the 1970s fused functionality and aesthetics to capture both the pragmatic spirit and aspirational visions of the times.
Content creators often draw from the iconic fonts, colour palettes, fashion, and graphic imagery of the 1970s to evoke nostalgia or pay homage to the era's singular aesthetics. Saville's album art didn't just represent the music – it also came to represent an entire cultural movement. His covers for Factory Records bands like Joy Division and New Order visually defined the Manchester post-punk scene.
The Coca-Cola Logo: Evolution of a Classic
Scher catapulted onto the design scene in the 1970s and 80s through her innovative work at CBS Records and other major corporations. She began bucking modernist traditions of order and simplicity by incorporating irreverent visual puns, historical references, and absurd juxtapositions into her designs. Her maximalist style was bold, complex, and unapologetically chaotic at times. Over the decades, the “I ♥ NY” logo transcended its original purpose, evolving into a globally recognised symbol of New York City.
Typography was often combined with photography to create striking graphics. Everything was bold and bright, with elements such as 3D styles and large lettering. Contemporary brands often draw inspiration from that era's design elements and principles. From colour palettes to typography, the 1970s continue to shape how brands present themselves, bridging the past and the present. The colour palette of 1970s logos was characterised by earthy tones such as browns and oranges.
The queer history of art
The Nike Swoosh has become one of the world's most iconic and recognisable logos, but its origins stem from humble beginnings in 1971. That year, Phil Knight, founder of Blue Ribbon Sports – the company that would later become Nike, Inc. – was seeking a design for a new brand logo. He reached out to Carolyn Davidson, then a graphic design student at Portland State University. Film and television also saw massive growth, marked by the success of high-concept blockbusters like Star Wars and shows like Charlie's Angels.
The logo's ubiquity on t-shirts, hats, posters, and more reflects Glaser's design's timeless, universal appeal. His use of colour, composition, symbolism, and typography combined to create an image that immediately conveys meaning and emotion to viewers worldwide. The bell bottoms of the 1970s originated from a nautical design but took on an exaggerated flare.
Postmodernist design began to emerge in the 1970s, with designers embracing historical styles that had been rejected. Older styles were adopted and designers experimented with them, making them more exaggerated and fun. Connected to the use of photography in 1970s design was the use of famous faces to promote products. As real people were models in advertisements more, it made sense to have well-known names and faces as the face of a brand. The retro-futuristic visual language of the 70s, characterised by chrome/metal textures, vibrant neon colours, and Space Age motifs, has profoundly impacted contemporary logo and branding work. Designers today integrate and reinterpret these elements into fresh, innovative identities that feel both modern and retro.
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